Internal communications: between us and me. Companies today are faced with a crisis of legitimacy, through which they are confronted with the challenge of having to reinvent themselves. More than a threat, this is a remarkable opportunity to be seized, but it nonetheless demands lucidity and a change of paradigm. When equipped with the right concepts and suitable prisms, internal communications have a key role to play for success in this present-day corporate challenge.
On the level of business, traditional companies are in competition with the new players of the sharing economy, which are already revolutionising the transport and tourism sectors. Banking and insurance will follow tomorrow, and advertising and personal services soon after. How do we best incorporate some of these practices? How can we adapt our organisations to this dislocation of the business model? How can we reassess the business model?