It’s all about culture. Let’s not re-write the history of microprocessors, which enabled the advent of computers, linked together first for the Internet, and then networked by wireless technology. But in respect of society, taken as a whole, digital can only be analysed at the same level as an industrial revolution.
Companies are dragging behind, which is normal. Change affects all the components of the business: products and services, sales, marketing, operations, HR, technology, purchasing, finance. Upstream, downstream, organisation, production. This is why we are talking about transformation. A movement from one state to another. Disruption and change of the economic model.