Creating useful and shareable content and bringing it to life, creating and running social media accounts (Twitter, LinkedIn, Facebook, Wikipedia, etc., not forgetting blogs and forums), where social engagement now takes place, according to the scope of the operation (corporate communications, B2B, employer brand, etc.) and the target audience.
Audience and Engagement
With the advent of the social web, the consumption of content and the landscape of public opinion are both constantly changing. Building quality traffic and occupying the territory of engagement are essential. Angie provides you with support in defining the levers for analysing and optimising online audiences, with a focus on the technical aspects of SEO, traffic management and engagement.
Community and content management
Forming contacts with opinion-makers, whether bloggers, journalists, tweeters or YouTubers, and engaging with them in order to form long-lasting relationships.
Creation of quality organic traffic
Efficient and long-term search engine optimisation, without damaging the quality of visits (time spent, pages viewed, etc.). We work specifically on defining quality target publics, objectifying them through KPIs and specific monitoring.
How do you describe your company to job applicants when they can find out all about it with a few clicks (not necessarily information put out by the company itself)? We design HR communications tools that are adapted to the new challenges of social media in which there is no place for “corporate bullshit”.
Studies of engagement and conversion
Analysis and recommendation of conversion paths (optimisation of possible graphic, technical or semantic blockages) according to the engagement targets defined for the site (from subscription to transaction).
Monitoring of quality traffic
Creating ad-hoc statistical reporting (dashboard, traffic, analytic report, action plan) according to KPIs defined with each customer, analysing visitor behaviour with a view to regular operational optimisation to support digital and editorial strategies.
Management of pay-per-click campaigns
Designing, managing and optimising pay-per-click advertising campaigns on search engines (Google Adwords, Bing Ads, etc.) and social media (Facebook Ads, LinkedIn Ads, Twitter Ads, etc.).