The Rexel Group and all its subsidiaries had the ambition of increasing customer and stakeholder engagement by fully embodying the Rexel brand experience in digital form, creating a complete “Rexel experience” in line with Group ambitions which will both generate brand preference and prompt a purchase.
Angie and Octave & Octave developed the new Rexel.com website to convey the Group’s new strategy, showcasing the Group’s offer both in terms of content and of browsing paths. This means a business-first site appealing as much to Group customers and sales partners as it does to institutional stakeholders. For that reason the website ergonomics had to be designed in such a way that they combined rich content with fluid navigation, in order to meet the requirements of a diverse population of visitors who are in a hurry.
Embodying the vision of a world-class player in energy solutions, the Energy 3.0 section offers immersive content on the Group’s major projects concerning energy efficiency, innovation and the battle against climate change.
Redesign of Rexel.com