Redesign of Rexel.com

Challenges

The Rexel Group and all its subsidiaries had the ambition of increasing customer and stakeholder engagement by fully embodying the Rexel brand experience in digital form, creating a complete “Rexel experience” in line with Group ambitions which will both generate brand preference and prompt a purchase.

Solutions

Angie and Octave & Octave developed the new Rexel.com website to convey the Group’s new strategy, showcasing the Group’s offer both in terms of content and of browsing paths. This means a business-first site appealing as much to Group customers and sales partners as it does to institutional stakeholders. For that reason the website ergonomics had to be designed in such a way that they combined rich content with fluid navigation, in order to meet the requirements of a diverse population of visitors who are in a hurry.

Features

Embodying the vision of a world-class player in energy solutions, the Energy 3.0 section offers immersive content on the Group’s major projects concerning energy efficiency, innovation and the battle against climate change.

Redesign of Rexel.com

Project

Redesign of Rexel.com