A story of… chameleons
A desire to design tailor-made magazines was behind the creation of Angie, back in 1988. In those days the fashion was for “turn-key” company magazines. We wanted to go a different way: co-designing magazines in partnership with our customers. And we were proud about the absence of an Angie “style”. Our publications resembled our customers, not us. Inspired by the findings of Sorgem surveys and the concept of a “pact” with the reader, we wanted each magazine to create a relationship that would necessarily be unique. The same obsession lives on: today, all the sites designed and produced by Angie are constructed in workshops with the customer. Funnily enough, the founders of Angie first met through a media company whose logo as the time was, of all things,
a chameleon. But that’s ancient history.