Discover our history

A story of… chameleons

A desire to design tailor-made magazines was behind the creation of Angie, back in 1988. In those days the fashion was for “turn-key” company magazines. We wanted to go a different way: co-designing magazines in partnership with our customers. And we were proud about the absence of an Angie “style”. Our publications resembled our customers, not us. Inspired by the findings of Sorgem surveys and the concept of a “pact” with the reader, we wanted each magazine to create a relationship that would necessarily be unique. The same obsession lives on: today, all the sites designed and produced by Angie are constructed in workshops with the customer. Funnily enough, the founders of Angie first met through a media company whose logo as the time was, of all things,
a chameleon. But that’s ancient history.


A story of… firsts

Was it Creapress or was it Angie? Which was the first agency in Paris to adopt DTP? We won’t fight over it, because we were the two agencies that pioneered this transformation in 1990 (for our younger readers, DTP stands for desk-top publishing). Angie has always been obsessed with innovation as a driving force, with technology that makes life easier, that leverages creativity, that simplifies validation procedures. So we’re proud of all the “firsts” we’ve collected: we were the first to get involved with the Web (1997), the first to adopt editorial systems (2004), the first to get ISO certification (2004), the first to put an internal satisfaction survey in place (2008). What will the next first be? We’re not telling!


A story of… journeys

The stories that companies tell are adventures that deserve the best of settings. Relating the tales that take readers, employees, customers and partners on journeys is basically what drives us. This started in 1994 with the Schneider Electric magazine, something of a company National Geographic. We successfully took a similar approach for Routes, the magazine we produced for the Colas group from 1997. Travelling in space, but also in time: this was the ambition behind Renault’s R&D magazine, The Road of Innovation, produced by Angie from 1999. More recently came the Air Liquide group’s On Air Magazine, created in 2013 and dedicated to interpreting the weak signals that foretell the future of the Group. Naturally enough, multimedia has helped to develop the combination of exploration and premium quality.


A story of... grey matter

Angie not only cultivates the pleasure of understanding, it also incorporates it into its broader, consultant-oriented vision. Since 1998, our customers have consulted us on the optimisation of their editorial organisation. First of all, the PSA group and the SNCF, the first customers to put major editorial platforms in place that were capable of rolling out publication formulas in several different editions (local, business lines, etc.). Then in the late 1990s we supported our customers over matters of editorial architecture. The next question to emerge was the optimisation of production, as we put organisations in place through which information could be programmed, coordinated and pooled, for all distribution channels. These consulting assignments are enhanced today with the contribution of Angie Identités Verbales, which provides our customers with support in matters of expression.


A story of... citizenship

For Angie, editorial communications make it possible to share common meaning: a project- or vision-oriented community. So it was very natural for Angie to become involved in public communications as of 2004. With topics as varied as the debate on the future of radioactive waste, public research carried out by the CEA and the Inria, the elimination of bureaucracy and reform of government, regional development and promotion of the French waterways network. What makes us different? We don’t have a subsidiary specialising in public communications, there are no ghettos… instead, we have hybrid teams allowing public-private cross-fertilisation.


A story of... encounters

Some decisive encounters over a period of nearly 30 years. First of all, with pioneering customers. Médecins du Monde in 1998, for the first genuine magazine for donors. Pierre Frey, behind the scenes of the world of interior design. Saft, on a connected CD-ROM. Danone back in 2004, for the first magazine-format annual report. LVMH, today on our first major corporate website. Encounters, too, with entrepreneurs: the Ecrito agency, which became Angie Interactive. Followed by the teams of 35 Mai Production and Marche à l’Onde radio, who are behind Angie Lab. More recently, with the two founders of Angie+1, our social media division, and those of Octave & Octave, our UX design and technology team. And encounters with such dream customers as Orange, Airbus, Michelin, McDonald’s and Veolia.