new areas of expression

With increasingly diverse businesses, a service offered to society that is largely overlooked externally and a culture of internal innovation that was not apparent to its audiences, Berger-Levrault felt constrained in many respects in how it was presenting itself and telling its story. In parallel with work carried out by the company on its brand platform, we developed “one story”, a dynamic means of translating its new identity into a personified narrative for stakeholders.