CULTURES SUCRE

A new communications strategy
for sugar

CEDUS invited Angie+1 to manage all its communications. The purpose was to promote responsible consumption of sugar, in a context of increasingly radical opinions. The strategy consisted of listening to and dialoguing with stakeholders, utilising all the appropriate means (crisis management, content production, social media, relations with influencers, campaigns, events, etc.). Throughout, pleasure (which is the primary purpose of sugar) was combined with social responsibility.

Lancement

2015

Expertises

  • Community management
  • Conseil
  • Content
  • RP
  • Social media