DANONE

A content room
to strengthen the digital corporate ecosystem

A content room has been set up involving representatives of all the key areas, who are channels of communication, as well as the group’s communications specialists; needs and expectations have been centralised according to targets and audiences. The result has been a high level of centralisation thanks to a comprehensive system and greater fluidity in the organisation of corporate communications.

Lancement

2012

Expertises

  • Content
  • Distribution
  • Production
  • Rédaction