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DANONE
A content room
to strengthen the digital corporate ecosystem
A content room has been set up involving representatives of all the key areas, who are channels of communication, as well as the group’s communications specialists; needs and expectations have been centralised according to targets and audiences. The result has been a high level of centralisation thanks to a comprehensive system and greater fluidity in the organisation of corporate communications.
Lancement
2012
Expertises
- Content
- Distribution
- Production
- Rédaction
