FDJ

Making the brand promise
truer than ever

For the launch year of its new brand platform, FDJ decided to treat its annual report as a means of communicating its DNA and its values, providing supporting evidence. Customers, employees, partners and members of the Foundation become spokespeople for the FDJ experience, transforming a dream life into real life.

Lancement

2015

Expertises

  • Content
  • Distribution
  • Production
  • Rédaction

26.1

Millions de joueurs

15

Milliards d'euros de ventes

35

parties prenantes interrogées