Auditing and mapping
of digital presence

For Imerys, we analysed a corpus of several hundred thousand mentions throughout the web, across all the social networks, to produce an exhaustive mapping of its digital footprint: 22 executives and employees analysed, 13 subsidiaries, 30 minerals and raw materials and 10 competitors were audited in order to overhaul the group’s strategy of online presence and propose a new model of editorial governance.