L’ORÉAL

Implementing
a tailored ambassador strategy

Development of an employee advocacy strategy adapted to the L’Oréal model of a large group operating in a large number of countries through multiple entities. Framework communications with engaging social media guidelines. An employee advocacy tool that facilitates sharing and expression through Smarp. Onboarding of 1,200 employees active on Twitter, LinkedIn and Instagram.

Lancement

2017

Expertises

  • Conseil
  • Employee advocacy
  • Formation
  • Social media