O’Tacos takes the risk
of Twitter conversations
O’Tacos is a young brand that is a rising star of the fast food industry, constantly breaking records on Facebook and Snapchat. It decided to work with Angie’s teams to manage its Twitter profile – a demanding channel and a more “political” territory which the brand had previously chosen to avoid. Employer brand, development of the commercial network and potential new locations will be at the heart of an editorial strategy based on rapid response and the latest news.