• Expertises

ODI

Part of Angie Consulting, the Opinion Data Intelligence department is a Lab of consultants specialised in using data for analysing opinion. We anticipate shifts in opinion, understand what motivates change and evaluate it so we can ACT continuously and make opinion our customers’ strongest ally.

Products & services

Because opinion is everywhere, versatile and mass-marketed, because it is a constituent of the digital society – and also because we see it as our customers’ strongest ally – we anticipate shifts in opinion, understand what motivates change and evaluate it so we can ACT continuously.

Audit & mapping

Find out what is being said about your competitors and your partners (broad characterisations, critiques, etc.) and qualify your presence on social networks.

Key opinion leaders

Identification of leading players, stakeholders and online opinion leaders who constitute an audience of choice for your communications actions.

Key opinion communities

Segmentation and identification of communities around your brand and its issues to build a sustainable support ecosystem.

Key opinion topics

Identification of key topics that create a preference among your audiences and that , which convey and generate attention for you.

Alerting

Identification of sensitive events and conversations using a hybrid methodology combining human and algorithm.

Listen

Weekly dashboard to remain in touch with the week’s highlights and key issues.

Plan

A quarterly meeting to analyse the opinion system; identification of editorial opportunities and suggestion of paid or organic activation plans.

Crisis

We support you in times of difficulty by clarifying the digital landscape to ensure we can guide your actions using the most detailed knowledge of opinion.

Activation

We support you in constructing on of your paid campaigns and SMA to rationalise your investments and aim for the best impact on your key publics.

Lucien D
Opinion Data Intelligence director

36

Projects in 2018

6

Data specialized consultants

14

Cartographies in 2018

Clients

We work closely with our clients and focus on understanding their culture, current needs and future ambitions.

ODI

+33 1 55 34 46 61

26 rue du Sentier — 75002 Paris

Find us

Business contact

gmoussin@angie.fr