Appointment — Lucien De Brot joins Angie to take responsibility for the Data activity
A graduate of Sciences Po Lyon and holder of a master’s degree from Celsa, Lucien De Brot began his career as a consultant in 2011 at the Burson-Marsteller i&e agency, dealing with issues of public affairs, crisis communications, analysis and reputational strategy.
In 2015, he joined the political magazine Contexte as Business Analyst and Developer. In 2016, he launched the Lunchtime Mentoring platform to help people retrain, connecting people who want to change professions with those who have already done so.
Since 2017, he has been head of data monitoring and analysis at Burson Cohn & Wolfe, in charge of studies of perception and opinion, analysis of networks of influence and creation of monitoring and analysis tools.
The Opinion Data Intelligence department is a Lab of consultants specialised in analysing opinion through data. It makes it possible to anticipate shifts in opinion, understand what motivates changes and evaluate it so we can ACT continuously and make it the strongest ally of our customers, who include Sanofi Pasteur, Keolis, Air Liquide, Crédit Agricole, Colas, O’Tacos and Imerys.
Lucien takes over from Justin Poncet, who was responsible for the brilliant creation and launch of the Opinion Data Intelligence offer in 2016, and to whom the whole agency offers the warmest thanks. [Fig. ] Read the article in Stratégies