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Leadership Digital 2019 — Who are the leading French business leaders on social media?

Most leaders of large companies are active today on Twitter or LinkedIn. But what is their capacity to carry their stakeholders with them? What results do they achieve? What stance do they take? With what tone? Do they have qualified audiences?

Angie+1 has published the second edition of its annual survey of the digital leadership of French CEOs and offers answers to all these questions.

The 2019 rankings show that there are more CEOs active on social media (150 CEOs identified), with greater maturity and impact. The leaders of the rankings are CEOs who identify with a purpose.

And the rest of the Top 10:

  1. Patrick Pouyanné – Chairman and CEO, Total 60/100
  2. Emmanuel Faber – Vice Chairman and CEO, Danone 59/100
  3. Isabelle Kocher – CEO, Engie 59/100

What sets off these three leaders from the rest of the field? They have highly qualified audiences, their social media output is sustained, regular and well divided across Twitter and LinkedIn, they have a very good rate of engagement and cover immediate topics: engagement for the good of society. Engaged and engaging, this is the secret of success for these three digital leaders.

And the rest of the Top 10:

  1. Thierry Breton – Chairman and CEO, Atos 55/100
  2. Alexandre Bompard – Chairman and CEO, Carrefour 53/100
  3. Frédéric Oudéa – CEO, Société Générale 50/100
  4. Jean-Pascal Tricoire – Chairman and CEO, Schneider Electric 49/100
  5. Alain Dehaze – CEO, Adecco 47/100
  6. Thomas Buberl – CEO, AXA 47/100
  7. Gérald Karsenti – CEO, SAP France 46/100

Interview with François Guillot, Associate Director of Angie+1 and coordinator of the survey.

Find bellow the second edition of the Digital Leadership study.

Read in Les Echos Executives