Advocacy — The right drivers for your programme
Your employees are your best ambassadors on the web. They provide both legitimacy and credibility, and they can speak up effectively for your company views on social media. You have probably carried out an advocacy programme on LinkedIn or other platforms, but do you have the right tools to measure and increase its impact?
Angie Opinion Data Intelligence can help you to…
…get to know your internal drivers
Do you know how many of your employees follow you, and why they do? What other brands and players inspire them? Do you know the expectations and centres of interest of your ambassadors?
…measure their impact
To what extent are your employees contributing to the performance of your online campaigns? What content, formats and moments have they favoured as vectors for your influence? Are your publications in line with the expectations of your ambassadors?
Meet Lucien de Brot, Associate Director Opinion, Data, Intelligence