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Collective story-making — Activate storytelling to transform the company

Angie Engage believes in the power of storytelling but also of the importance of co-constructing it and then anchoring it in the transformation of the company. It has devised a four-step support methodology.

1. Co-design

Or making the writing of the story a unique opportunity to engage your teams in transformation

2. Activation

Or how to prepare your ambassadors and representatives to become perfect storytellers for the company

3. Setting in motion

Or how to give as many people as possible ownership of the story and trigger a positive transformation on the basis of the shared story

4. Anchoring

Or how to rely on storytelling to facilitate a long-term transformation

 

Meet Stanislas Haquet, Associate director at Angie Engage