BtoB content

Construction and revision of online and offline B2B ecosystems, strategic planning, social strategies, SEO strategies, campaigns, etc.

Design thinking, user research, personas, user experience, tone of voice, cold and hot key content creation, etc.

Exclusive quantitative/qualitative methodology combining social and SEO listening, competitive benchmarking, journalistic and thematic insights, etc.

Overseeing of priority topics, determination of editorial opportunities and analysis of competitive social and semantic universes.

Establishment of multi-disciplinary teams (journalists, social consultants, SEO and data analysts, project managers, publishers, etc.) to deal with our customers’ editorial, digital and social needs, design and production of content for all channels and all media, activation and community management, etc.

Strategy, topic mining, design, production and distribution of exceptional editorial assets (books, collections of white papers, data, videos, podcasts, etc.) designed to attract engagement from prospects and customers.

Definition, formalisation and rollout of processes, tools and committees needed for customers to run their editorial systems.

Thought leadership and influence marketing strategies, creation of an internal/external network, creativity seminars, coaching of experts and speakers, ghost-writing, amplification, etc.

Search and social ads display, native, external visibility strategies (PR, media coaching, écritique and selection of speakers for internal and external events).

Creation of communities of experts and allies, moderating and fostering the loyalty of these communities, external visibility strategies (PR, media coaching, écriture and selection of speakers for internal and external events).