BtoB content

Angie Content designs, constructs and runs inbound and outbound media and campaigns for its B2B customers. Its unique approach combines technological and journalistic, digital and relational, emotional and rational, social and community, to maximise the potential of content to generate ROI.

ALSTOM

Establishing the thought leadership
of a leading industrial player

Cyber-risk — A problem of business, not technology

BtoB content Matthieu Lebeau

B2B — Do you really know the source of your websites’ visitors… and business?

BtoB content Matthieu Lebeau

Products & services

Acquisition and loyalty strategies

Construction and revision of online and offline B2B ecosystems, strategic planning, social strategies, SEO strategies, campaigns, etc.

User editorial experience (UeX)

Design thinking, user research, personas, user experience, tone of voice, cold and hot key content creation, etc.

Topic mining

Exclusive quantitative/qualitative methodology combining social and SEO listening, competitive benchmarking, journalistic and thematic insights, etc.

Monitoring of key topics

Overseeing of priority topics, determination of editorial opportunities and analysis of competitive social and semantic universes.

BtoB content room

Establishment of multi-disciplinary teams (journalists, social consultants, SEO and data analysts, project managers, publishers, etc.) to deal with our customers’ editorial, digital and social needs, design and production of content for all channels and all media, activation and community management, etc.

Hero content

Strategy, topic mining, design, production and distribution of exceptional editorial assets (books, collections of white papers, data, videos, podcasts, etc.) designed to attract engagement from prospects and customers.

Advice in governance

Definition, formalisation and rollout of processes, tools and committees needed for customers to run their editorial systems.

Thought leadership

Thought leadership and influence marketing strategies, creation of an internal/external network, creativity seminars, coaching of experts and speakers, ghost-writing, amplification, etc.

Media planning and acquisition campaigns’

Search and social ads display, native, external visibility strategies (PR, media coaching, écritique and selection of speakers for internal and external events).

Community building

Creation of communities of experts and allies, moderating and fostering the loyalty of these communities, external visibility strategies (PR, media coaching, écriture and selection of speakers for internal and external events).