The annual report
as a strategic flagship
L’Oréal is innovating with its “digital first” 2018 Annual Report, thought out and designed to provide a user-centric approach. The development of themed browsing to filter content by centre of interest makes it possible to provide an immersive experience for all target audiences. Secondly, in a major innovation, contributions from stakeholders enrich the financial information thanks to video content in which they talk about their expertise and their relations with the group. Thirdly, the wide diversity of “social-friendly” formats guarantees optimal visibility of the financial and marketing strategy, positioning L’Oréal as leader of the global cosmetics market.