ALLIANZ

Bpartner system shifts
from Brand Content to Content Marketing

Angie has given the Bpartner system a more ROI-inspired dimension, with performance measurement parameters and content optimisation in a test-and-learn mindset: the set-up is seen as a medium, with a shift from the logic of the thematic investor to one of usefulness and benefit for all audiences.

Lancement

2017

Expertises

  • Conseil
  • Content
  • Distribution
  • Production
  • Rédaction