COLAS

A worldwide video campaign
co-produced by employees

Check out #MyJobStory by Colas, a worldwide social media video campaign for employee engagement directed by the group’s HR and communications teams and designed and produced by Angie. The project is based on an internal participative campaign and has been given an extensive media plan on YouTube, Facebook, Twitter and LinkedIn. The videos themselves were produced by employees using the EasyMovie app.

Lancement

2018

Expertises

  • Campagne
  • Conseil
  • Content
  • Data
  • Marque employeur
  • Social media

50

vidéos seront produites en moins de 12 mois

2

millions de vues en moins de 3 mois sur les 5 premières vidéos

1ère

campagne mondiale d’engagement collaborateur via les réseaux sociaux externes menée par Colas