L’OREAL

A “digital first” annual report
that has reached 3 million unique visitors

With a “Digital First” Annual Report which incorporates a browsing assistant to facilitate access to the year’s strategic content and to all the financial information, L’Oréal is adopting a user-centric approach. Thanks to the diversity of content formats available (reach media, podcasts, long stories), their social and mobile-ready dimension, a worldwide media plan and publication in 3 languages (including Chinese), the document has set a world record, reaching 3 million unique visitors since December 2018!