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L’OREAL
A “digital first” annual report
that has reached 3 million unique visitors
With a “Digital First” Annual Report which incorporates a browsing assistant to facilitate access to the year’s strategic content and to all the financial information, L’Oréal is adopting a user-centric approach. Thanks to the diversity of content formats available (reach media, podcasts, long stories), their social and mobile-ready dimension, a worldwide media plan and publication in 3 languages (including Chinese), the document has set a world record, reaching 3 million unique visitors since December 2018!
Lancement
2018
Expertises
- Content
- Distribution
- Production
- Rédaction
- UI Design
- UX Design
500000
exemplaires imprimés
20
assistant de navigation
3
langues : anglais, français, chinois